We are a boutique brand and research consultancy who listen hard, unravel the complex and uncover piercing insights to help your business grow

Get in touch

ABOUT US

Offering refreshing clarity and actionable solutions to an array of brand challenges for businesses of all shapes and sizes

CONSUMER

& MARKET LANDSCAPING

01

Positioning maps, trends, segmentations, cultural insights, competitor intelligence

DEFINING & MAINTAINING BRANDS

02

Crystalise your ‘why’/your driving insight/your organising thought, communication guidance, brand auditing and tracking

CUSTOMER AQUISITION & RETENTION

03

Customer segmentation, white space acquisition strategies, customer experience, loyalty strategies

PRODUCT & EXPERIENCE DEVELOPMENT

04

Value propositions, journey mapping, ux and new

product dev

EMPLOYEE ENGAGEMENT

05

Employee feedback, developing the culture, communication strategies

About us

Karen Cooper

I never planned to work in the business of brands, but the combination of an instinctive, natural interest and a career journey from management consultancy at Monitor to advertising and market research at AMV BBDO propelled me here.

I’m passionate about helping brands grow, whether that be defining distinctive positionings in crowded markets, finding new commercial opportunities, launching new products or orchestrating brand refreshes.

I’m a skilled qualitative practitioner and workshop facilitator, and also enjoy the number crunching and drawing insights from existing data.

Julian Misell

I cut my research teeth working for the late Philip Gould between 1998-2002 providing evidence-based strategy and messaging advice to the Government and assorted blue chip leaders.

A lengthy stint at Ipsos MORI followed as head of customer research managing a team of 25 researchers and helping clients grow customer loyalty, strengthen employee relationships, manage their reputations or re-position their brands.

I’ve huge amounts of quantitative experience, but am equally happy using qualitative techniques to develop and test ideas.

CLIENTS

1/3

For more information on any of these projects, please shout.

Clients

WHAT CLIENTS SAY

Living Brands aren’t just a superb qualitative research agency, they also bring so much added value to projects. In our recent advertising development work, the team were instrumental in strengthening the impact and clarity of our advertising stimulus, and both client and agency were really appreciative of the input and advice. We also found that they really spoke our language and understood the brand challenge and our proposed strategy and actions. De-briefs have given us clarity, been really concise and with clear next steps and actions

— Mat Thomas, Senior Brand Manager, Lexus

Tools

OUR TOOLS

QUALITATIVE

Careful recruitment and preparation, expert facilitation followed by intelligent analysis never fail to generate piercing, actionable insights

QUANTITATIVE

Smart sampling and efficient questionnaire design coupled with analytical flair deliver insights that count. Our partnership with Cint gives us access to some 50 million registered consumers worldwide

WORKSHOPS

Nothing beats a well run workshop to co-create solutions. Preparation, post-its and perspiration are our secrets to success

DATA SYNTHESIS

There is always insight lurking in organisations. We quickly sift and find the meaningful insights. A quick look back helps you take the right step forward

SOCIAL LISTENING

Online chatter is a valuable source of insight for brands, but it takes skill to find the gems. We do this by harnessing our qualitative and quantitative expertise utilising a market leading platform

EMERGING METHODS

We are always on the hunt for shiny new ways to unearth actionable insights. Our latest partnership is with Veylinx, an online auction platform that measures real purchase intent, and generates a surprising array of consumer truths

GET IN TOUCH

We’d love to chat to hear about your business challenges and insight needs.

hello@living-brands.co.uk

+44 07702 161753